Carrington - All Rights Reserved
If You Missed
Part One, You Can Read it Here
You Missed Part Two, You Can Read it Here
You Missed Part Three, You Can Read it Here
If you Missed Part
Four, You Can Read it Here
Now let’s talk about those sales. Before you can
begin to track if your video is increasing your sales, you have to have a point of reference. How were
your sales before you began the campaign? You’ll need much more than just your current royalty statement
if you want to keep real-time track so you’re going to need to do several things which you might consider
tedious. However, you’ll soon discover why these are necessary
Once you’ve uploaded your video and
followed the steps in my previous posts, prepare a list of distributors your publisher utilizes. Though I’ll
only be including information from the top distribution sites, you can use these tips to track your sales at
other sites as well.
You’re going to visit each of these sites
and check for the following:
Customer reviews if you have any which
were written before your book video campaign. If you have reviews, were they Amazon Verified purchases (you can
discover this below the reviewer’s name)? Write down the date of the review.
Your current sales rank. Don’t be
discouraged by the number; just write it down.
You can follow basically the same steps at
Barnes and Noble, Books a Million, and Borders if your book is available in print.
If your book is available as an e-book and
your publisher utilizes distributors, you’ve got a bit more work to do. You’ll want to visit those sites as
Search for your publisher and click on
Best Selling. Find your book. Where is your book in the list? Write it down and then check for top-rated. Make
a note of the rating as well. Remember that right now, all you’re doing is charting your current
At present, all you can do for Mobipocket
is to check your book’s rating. That will suffice for now, but remember that many times a customer will buy a
book and not take the time to rate it. So don’t spend too much time focusing on whether or not your book has
On the left hand side of the page, click
on Publisher list. Find your publisher.
Is your book listed in the bestseller list
or highest rated list at the top of the page? If so, write down your current status. If not, where is it on the
list of your publisher’s books? How many reader ratings does your book have?
One note I need to make here is that
Fictionwise bases its bestselling books upon the previous twenty days sales. That means that if a book sold
only ten copies in the past twenty days, but no other book sold more than that, it is listed as a best seller.
So don’t assume that bestselling means your book has sold hundreds of copies. I don’t want you to be
disappointed should that not be the case.
Now, go back to your web stats and review
the list of external/referral sites. Where is most of your traffic coming from? Write down the names of the
places because you’re going to need to know at the end of the month if you’ve received referrals from any
places where you’ve placed your book video.
Once you’ve done all of this, put the
information aside and wait for the month to end. I’ll be back soon to talk about the results of the campaign
and making a final determination.
Author: Dawn Carrington is the editor-in-chief of Vinspire Publishing (www.vinspirepublishing.com)as well as a published author.