Buzzing Into
Book Sales

(Part Four)


©Dawn Carrington - All Rights Reserved 

 

 

If You Missed Part One, You Can Read it Here 

If You Missed Part Two, You Can Read it Here 

If You Missed Part Three, You Can Read it Here 

 

Originally, the sales portion of this series was supposed to be only in two parts, but the more I wrote, the more I realized I needed to add. So here is part four which includes more ways to utilize your book video to increase sales of your books.  

Now that you’ve been uploading your book videos to the various sites around the web, it’s time to get a bit more creative if you want to bump up those sales. 

First, ask your friends to post a link to your video on their Facebook or other social networking page. (Okay, not so creative, but keep reading!) 

Offer a free copy of your book once your video is viewed 1,000 on YouTube or twenty-five comments. You can add the information to the YouTube content section and let your fans know about it on your other sites. You’ll hold a drawing, and anyone who has posted will be considered for the drawing. Change the numbers once you’ve reached 1,000–the possibilities are limitless–and you’ll more than likely have people wanting to know what the buzz is all about. 

Create your own contest asking other people to participate in your next video. Tell them you need something different. Ask them to put together a list of interview questions and ask them on camera. The most creative interviewer gets a prize of your choosing. You’ll need to let them know what the prize is, and, of course, this might be a bit more costly, but it’ll definitely create a buzz and draw attention to your book. 

Encourage your readers to blog about your video openly and honestly. Tell them you want feedback, the more comments the better because you need to be able to correct what needs to be correct or use what seems to be working. 

On your blog, start a topic that relates to videos - not about the video itself but something about the body of the video, i.e., royalty-free music (why do they give it away) or the photographers behind the free photos. You could even e-mail some of the photographers and ask them for input. You could also talk about video editing programs, what you use, and why. And don’t forget to mention your book cover. You could write an entire blog topic about your cover artist and/or book covers that relate to your books subject. This is another section where the possibilities are endless. 

Don’t forget to keep track of your blog stats, your web stats, and your Facebook Fan page. (You do have one of those, right? If not, now’s definitely the time!) You need to know what’s working with your video and what isn’t. So watch those numbers. 

The next article will detail how to start following your sales. It’s a lot of work, but it pays off in the end! 

 

 

About the Author:  Dawn Carrington is the editor-in-chief of Vinspire Publishing (www.vinspirepublishing.com)as well as a published author.

 

 

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