Creating a Writer's Press Kit
© Judy Bagshaw - All
Once you have your romance novel
written, you want people to buy it and read it. And in
order to accomplish this, you need to get the word out
that it’s available. This is where a well crafted press
kit can come in handy.
with your press kit, you’re providing an overly inundated
media with all the information they need to write a story
about you, making their job easier. And you’ll want your
press kit to be as professional as possible, standing out
from the rest.
your press kit doesn’t have to be intimidating. There are
some essentials that the media expect, and once you have
a handle on those, it’s easy.
probably the most important element of your press kit.
This is the piece that you will use to grab the media’s
attention, and hopefully persuade them to do a story
about you and your novel. There is an accepted formula
for writing these, as follows:
Begin with the phrase "For Immediate
Release". Underneath this write the catchy "hook" that
will explain what you are promoting
eg., LOCAL AUTHOR TAKES A LARGE LOOK AT
Beside the above, put your
contact information; name, phone number, email
Beneath your hook, draft your
headline, something that captures your book in
one sentence. Eg.,A.Z.Author has crafted a new
twist on the traditional romance, creating a
sizzling story featuring a full-figured
heroine. Make sure the headline answers
the question "why should anyone care?"
Write one or two paragraphs to
back this up. Answer the who? what? when? where?
why? questions including biographical
information, and essential information about your
product (publisher, prices,
Here’s the hardest part. Keep
it brief…to one page is best. A press release
must be concise, snappy, and
biography is the
section where you can be open about your accomplishments,
abilities, talents and knowledge. Here you can tell how
you came to where you are today. What are your
credentials? What is it you are promoting at the moment?
What is it that makes you special as a romance writer?
For me it is the fact that I write romances that feature
full-figured heroines. This is a hook that can be used to
promote my books. Make sure your biography includes this
kind of information. Write the biography in the third
person. You’ll find it makes it easier to sing your own
praises. As with the press release, however, keep it
clear and concise. This is not the time to
If you have
a particular book you are promoting, provide a page that
gives all the pertinent details of that book; title,
author, publisher & contact information, ISBN,
distributors, number of pages, and
A list of
good reviews and endorsements would also add credibility
to your press kit.
If you have
more than one book available, you might want to create a
more "corporate" press kit which includes everything you
have to offer. You can highlight the title you are
currently promoting in your press release, but have
information on your other work within the kit. This gives
the media more information to work with in finding an
angle for your interview.
should a tv or radio host interview you?
explain this. Its purpose is to explain why the public
should listen to you. Perhaps you can talk about ten ways
to liven up your love life, or how to feel sexy at any
size. Find a way to use your expertise as a romance
writer, and sell it.
an intriguing lead to introduce your subject. If you’ve
done interviews or talks before, include some
testimonials or quotes from contacts. In a paragraph,
give details about what you can talk about. Finish off
with contact information and when you are available. Try
to be open to any hour of the day or night, to increase
your chances of being
and hosts are extremely busy people. You may be asked (as
I was for a daytime TV talk show) to provide a list of
questions the interviewer could use. It would be useful
to develop a list of five to ten FAQs related to your romance writing
that you would like to have asked about your
final piece of your press kit should be a good picture of
yourself. As a romance writer, your picture should
reflect this. It would be worth the expense to go to a
professional photographer and get some glamour shots
taken. If your image says romance, then the media and
your reading public will believe in your role as a
Author: Judy Bagshaw has been published
since 2000. Writing romance featuring full-figured
heroines, her publishing credits include 4 novels, 1
collection of short stories, and short stories in three
anthologies. She was also part of the writing team for
the Ginn Reading Series, and Reaching Readers Series,
used in many elementary schools. Retired from teaching,
she writes full-time from her home in Ontario, Canada.
Visit Judy's website: www.judybagshaw.com