Buzzing Into Sales
with Book Videos
(Part Three)
|
©Dawn
Carrington - All Rights Reserved
If You Missed Part One, You Can Read it
Here
If
You Missed Part Two, You Can Read it Here
Once you’ve generated some buzz with your book
video, you’ll want to concentrate on making the buzz make money for you. This where creativity comes in.
You’ve heard the phrase “think outside the box”; this couldn’t be truer when it comes to
marketing.
There is one thing you need to learn first:
Research is your friend. Get really close to a search engine, one you trust. You’ll be using it quite
often as you’ll find that one idea will create others.
Okay, so the next month will be your test run
for sales, but it’s going to be a busy one. So busy, in fact, I’m going to detail the sales portion of
using book videos using two separate posts. This post will focus on advertising and more
uploads.
First, you’ll want to upload your video
to a few more places because you need to make sure it’s in the public eye as much as possible. Check out
some places like: http://ratemybookvideo.com, www.watchthebook.com, www.revver.com,
and www.veoh.com to
name a few. Research some other places that would be beneficial for book videos. Remember that you’re not
trying to sell the video; you’re trying to sell the book. So it’s important that you look at the hits/stats
the websites get before you upload your video.
Spend a few minutes every day researching ways
to promote using a book video. Here’s one article I found today: http://websavvywriter.com/articles/video-book-trailer. After you do that, spend
another few minutes following the steps in the article if possible. For instance, in this article, the
author suggests including the link to the book video in your signature line. You could add that really
quickly.
Now, on to advertising. The saying “you have to
spend money to make money” is so accurate when it comes to selling a book. I know you’re probably
wondering why you would spend advertising dollars promoting a video when you need to be promoting your
book. Quite simply because you can advertise your video on places like YouTube which, in January 2010, had over 100 million viewers. So just imagine if you could
get a small percentage of those viewers to see your video, like your video so much they go to your website,
and then buy your book. Quite a coup.
YouTube lets you set the amount you want to
spend when you advertise so your budget is up to you. Since you’re in a test-run phase, I’d suggest
starting off small. (Remember to keep track of your video views, website hits, and now you’ll be keeping
track of your sales, too.
You might also want to look for other
advertising venues such as Daily Motion and Veoh. Just remember to look at the number of visitors each
website gets to know if your advertising dollars should be put to work elsewhere. The search engine is
your friend here because you can type in “number of visitors Daily Motion receives” to find your easy
answers.
Now on to contests. Entering your book video in
contests is a great way to get more people to watch it. Even if you don’t win, you’ve gotten more traffic
which means more people have learned about your book. Most of the time, it’s free to enter, and all you
have to do is wait for the results. Of course, you’ll want to let your Facebook (and other social
networking) friends know you’ve entered.
And finally today, make sure to Twitter, blog, and update your Facebook status with everything you’re doing. Make sure the
online community hears the buzz. More people translates into more sales.
In the next article, I’ll tell you about more
ways to utilize your book video and how to determine if your sales are
increasing.
Read Part Four Here
About the
Author: Dawn Carrington is the editor-in-chief of Vinspire Publishing (www.vinspirepublishing.com)as well as a published author.
