Just Because There's Snow on the Roof...

The More "Mature" Heroine and Hero

Copyright Judy Bagshaw - All Rights Reserved


There's an old folk saying that goes "just because there's snow on the roof, doesn't mean there's no fire in the furnace". That's never become truer for me than now that I'm in my fifties. Romance is not just for the youngsters! 

I am part of the Baby Boomer generation, and we're starting to age. Many of us are reaching retirement age, and many of those retirees are moving on to second careers. One estimate I found said that there are more than 39 million Baby Boom women between the ages of 42 and 60. Wow! And face it, 50, 60, and even 70 these days, is not the same as a generation ago. We're still vital, productive, young-at-heart, and yes, lookin' for love! 

If you take a look at popular media at the moment, there's plenty of evidence that we're not getting older, we're getting better. Look at Cher and Madonna, Susan Sarandon and Diane Keaton, Oprah and Martha. And let's not forget the fellas; guys like George Clooney and Pierce Brosnan. Recent reality tv shows had Ivanna Trump finding love matches for her forty-something successful women and former model Jerry Hall, searching for her "younger" kept man. Actress Suzanne Somers, aged sixty, has just published her book "Ageless". 

Groups like the Red Hat Society, celebrate the glory that is the woman over fifty. These are women living life to the fullest and be-damned with society's opinion! 

And in the romance publishing field, a new genre of books has appeared. Generally dubbed hen lit or matron lit, it follows in the popular chick lit shoes, but is geared toward women over forty. Here we'll find heroines who are dealing with divorce, widowhood, menopause, and grandchildren. They'll have some grey in their hair and cellulite in their thighs. There will be the reality of varicose veins, dentures and bifocals. I could relate to these women! 

And it's a rich, new market for a romance writer to exploit. 

Transita is a publisher in the UK that specializes in publishing stories with more mature heroines and heroes. Their mandate says, "Transita books reflect the lives of mature women". www.transita.co.uk 

E-publisher, Triskelion Publishing, has their After Hours imprint which features "mature heroines and heroes over the age of forty. www.triskelionpublishing.com 

Even Harlequin has jumped on the bandwagon, with their "Next" line of more mature characters, and their "Everlasting" line that follow a couple over a lifetime together. 

Another possible market is a company like Vintage Romance Publishing. Publishing historical fiction that spans the gamut from ancient days to the fifties, it is an opportunity for we Baby Boomer writers to interview our mothers and grandmothers to find romance stories that perhaps happened during the World Wars or the Depression. 

We more mature women are no longer doomed to believe that our lives are over once we hit forty. Heck, we're just getting started! It's time for the heroines in our popular romantic fiction to reflect that.


About the Author: Judy Bagshaw has been published since 2000. Writing romance featuring full-figured heroines, her publishing credits include 4 novels, 1 collection of short stories, and short stories in three anthologies. She was also part of the writing team for the Ginn Reading Series, and Reaching Readers Series, used in many elementary schools. Retired from teaching, she writes full-time from her home in Ontario, Canada. Visit Judy's website:




Easy Way to Write Romance - by Rob Parnell